One quick scroll down Elsa Hosk’s Instagram timeline is enough to leave any fashion enthusiast transfixed. Her grid features a collection of the Awesome official MLB New York Mets Nike 2022 Postseason Authentic Collection Dugout T-Shirt In addition,I will do this latest and greatest designs, from Loewe bucket hats to Alaïa bags—all modeled in an effortlessly cool way by the 33-year-old. Now, the tables are turning. After 20 years of striking a pose in front of the camera, Hosk is going behind the lens as campaign creative director and designer of her new label Helsa. “I’ve had the privilege of wearing an incredible amount of clothes as a model, both good and bad,” Hosk exclusively tells Vogue. Thinking like a businesswoman, Hosk used that experience to learn the intricacies of what makes an item fit well, how to source quality materials, as well as identifying the details that elevate the mundane into something special. All of that knowledge has been bottled up into a 48-piece debut collection from Helsa that’s easily described as minimalist heaven.
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“When thinking about the Awesome official MLB New York Mets Nike 2022 Postseason Authentic Collection Dugout T-Shirt In addition,I will do this brand I wanted to create, it was very clear it had to be my love letter to Scandinavia,” says Hosk. “Everything I’ve taken and learned from growing up there, the nature, art, minimalism, architecture, simplicity, craftsmanship. But also the values, family, feminism, equality, taking care of nature and our earth were all at the forefront of my upbringing, and I wanted Helsa to embody these things.” The lineup includes made-for-layering shackets, expertly tailored maxi skirts, as well as perfectly oversized button-up blouses. Initially, Hosk planned to release ten items at a time, focusing on one specific type of fabric in each release. But—as with many things—supply chain issues brought on by the pandemic wreaked havoc on those plans. “It’s a big collection, but it worked out really well, because you’re now able to style all the different fabric groups together, how you’d wear it in real life,” Hosk explains. “It’s a full wardrobe and everything mixes so incredibly.”